• 11 August, 2025

Key Observations

Market Leaders:

Vodafone Idea (VI) is the dominant player with 34.1% market share (14.47 million subscribers).

Reliance Jio and BSNL are in close competition, holding 23.7% (10.07 million) and 23.3% (9.88 million) respectively.

Bharti Airtel's Position:

Airtel has a significant but lesser share at 18.8% (7.99 million), indicating potential for growth.

Minimal Impact of Reliance Communications:

Reliance Communications has negligible presence with only 113 subscribers, indicating a lack of relevance in the market.

Concentration of Market Share:

The top three providers (VI, Jio, BSNL) account for 81.1% of the total subscribers, highlighting a concentrated competitive landscape.

Overall Market Size:

The total wireless subscriber base in Kerala stands at 42.41 million, reflecting robust demand in the telecom sector.

These insights indicate a competitive environment with opportunities for growth, particularly for Airtel, while emphasizing the dominance of VI and the challenge faced by Reliance Communications.